What does natural and/or organic mean in the personal care industry?
Unfortunately, unlike the food industry’s USDA organic labeling criteria, there exist no standardized obligatory laws governing what constitutes ‘natural’ or ‘organic’ in personal care products. This means that manufacturers who use these terms can legally claim natural or organic products on the front label, but still use petroleum ingredients. Kabana has encountered competitors in the natural space who argue that petroleum is natural because it comes out of the ground. NSF has recently established a voluntary standard – NSF 305 – which manufacturers are adopting, but it isn’t well understood by the marketplace. Kabana’s manufacturing facility is both USDA NOP and NSF 305 certified compliant.
Since no real regulation exists, the sole way consumers can determine whether or not a product is safe and good for them to use is to read ingredient labels and know something about ingredients to avoid. Kabana has chosen to make this easy by exclusively using simple to understand, edible grade and common ingredients that offer superb nourishment and protection for our skin and bodies as a whole.
Kabana has also established a very strict definition of what constitutes ‘natural.’
In order for an ingredient to be deemed natural by Kabana’s rigorous standards it must be directly derived from a living organism via a sustainable process and free of petrochemicals, or is a mineral that has a proven safety record for use on and in the human body, such as with our spring water and non-nanoparticle zinc oxide. Kabana’s ingredients are of the highest quality, chosen specifically to ensure good health and environmental sustainability.
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